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What Should I Do with My Enterprise Data?

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What Should I Do with My Enterprise Data?

Boost Productivity, Cut Costs, and Prepare for AI

Enterprise data is growing exponentially — and so are the challenges that come with managing it. If you’re asking, “What should I do with my enterprise data?” you’re on the right path. Whether your goal is to reduce IT costs, boost team productivity, or leverage cutting-edge tools like generative AI, your approach to data management will shape your success.

Let’s break down a practical, scalable plan to clean, optimize, and activate your enterprise data — without adding complexity to your IT operations.

Clean Before You Use: The Key to Productive Analytics and AI

Before tapping into analytics dashboards or deploying generative AI, make sure your data is clean and consistent. Irrelevant data — from duplicate records to outdated info — leads to poor decisions, inaccurate reporting, and broken automation workflows.

Cleaning your data isn’t just an IT task — it’s a strategic move. High-quality, well-prepared data increases the accuracy of forecasting models and speeds up time-to-value for new initiatives. It’s the foundation of every successful data-driven project.

Automate your data preparation process with tools that identify inconsistencies, suggest fixes, and continuously monitor data health. This reduces the time analysts and data scientists spend cleaning data — and gives them more time to generate insights. Bottom line:

  • Analytics are only as accurate as the data behind them.
  • Generative AI models require high-quality inputs to generate reliable insights.
  • Teams waste time sorting through noise instead of acting on real information.

Tier and Archive Data Strategically

By tiering infrequently accessed data to more cost-effective storage (such as object stores or archival systems), you can significantly lower your storage costs without impacting performance or availability. Some organizations have reported over $1 million in annual savings per petabyte of data moved. 

Your IT team spends less time combating performance issues, and your budget is freed up for more important tools. Freeing up primary storage improves:

  • System responsiveness
  • Enhances application performance,
  • Shortens backup windows

Eliminate ROT Data (Redundant, Obsolete, Trivial)

ROT data is exactly as it sounds– it is like digital clutter. It wastes space, slows down search and retrieval, and increases your exposure to compliance risks. It’s estimated that 20-30% of enterprise data is ROT, making it a prime target for clean-up.

Removing ROT reduces risk, improves system efficiency, and helps ensure your data has business value. Conducting regular ROT assessments helps you identify files, logs, and datasets that no longer serve a purpose. 

Action steps:

  • Identify ROT with automated discovery tools.
  • Apply policies to defensibly delete unnecessary data.
  • Reclaim storage, simplify governance, and reduce liability.

By eliminating ROT data, employees can find relevant files faster, access search results with less noise, and trust that the data they’re using is current and necessary. This alone can save hours per employee per week in wasted effort.

Secure and Govern Access

Data security isn’t just about preventing breaches — it’s about making sure the right people have access to the right data at the right time. Overexposed data creates unnecessary risk, while overly restrictive policies can hinder productivity.

Start by classifying data based on sensitivity and usage, then apply access controls that reflect your business roles and compliance obligations. Ongoing access audits help keep your policies current and minimize insider threats.

Data is an asset — but it’s also a risk if not properly controlled. Securing access ensures only the right people can access sensitive or regulated information:

  • Classify data by sensitivity and business value.
  • Apply role-based access controls (RBAC).
  • Audit access regularly and adjust based on user roles.

Turn Data into a Strategic Advantage

Once your data is clean, optimized, and secure, you can finally start turning it into a strategic asset. Whether you’re looking to implement machine learning, automate workflows, or launch new digital products, having a trusted data foundation is key.

Generative AI, for example, can help draft reports, summarize customer feedback, and accelerate content creation — but only if it’s trained on clean, relevant, and accessible data. The same goes for analytics platforms and business intelligence tools.

Once your data is clean, classified, and properly managed, you’re ready to extract real value — whether through:

  • Advanced analytics to uncover patterns and optimize operations.
  • Generative AI to automate content, reporting, or customer engagement.
  • Faster decision-making with trusted, accessible data.

Well-managed data empowers every team — from marketing and finance to operations and IT — to make data-informed decisions, spot opportunities faster, and act with confidence. The result? A more agile, efficient, and competitive enterprise.

Make Data a Growth Engine, Not a Growing Problem

Your enterprise data doesn’t have to be overwhelming. With the right strategy, it becomes a powerful tool to reduce costs, boost productivity, and accelerate innovation. Focus on:

  • Cleaning data before it’s used
  • Tiering storage to save on infrastructure costs
  • Eliminating ROT to streamline operations
  • Securing and governing access to reduce risk

By implementing these steps, your organization will not only be ready for today’s demands — you’ll also be positioned to thrive in a future driven by automation, AI, and real-time decision-making.


Want help transforming your enterprise data into a competitive edge?

Let’s talk about building a smarter, leaner, and more productive data strategy.
Visit www.congruity360.com or contact us at https://www.congruity360.com/book-intro-call/ to schedule a personalized intro call.

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